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UM Australia appoints Anathea Ruys as the new CEO

Anathea Ruys has been appointed as the new CEO of UM Australia. She has a 25-year international career in the media business and is currently executive vice president and managing director of Carat West Coast and Mid-West USA, as well as the lead of Dentsu’s West Coast office. 

During her time at Carat and Dentsu, Ruys has led business development resulting in US$300 million in new revenue in her first two years. She was also responsible for driving alignment and collaboration across multiple specialist teams and created a culture focused on integration and partnership to deliver strong client business results. 

She has also had stints with Omnicom Media Group and Mindshare. 

Ruys starts work at UM Australia in April and replaces CEO Fiona Johnston, who has been promoted to an international role as Chief Growth Officer, Mediabrands, Global/EMEA.


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