UMumba ropes in Havmor as official Ice Cream Partner for Star Sports Pro Kabaddi Season 4

Havmor Ice Cream, India’s leading pure milk ice cream brand today announced its association with U Mumba, the Mumbai city Kabbadi franchise of the Star Sports Pro Kabaddi League. Owned by Ronnie Screwvala, U Mumba has been the Season 2 winner of Pro Kabaddi League in 2015 and has also been a two time runner-up - in Season 1 and Season 3.

Kabbadi, the traditional sport of India, has rapidly gained popularity over the last four years and is fast emerging as a key sport in India. With the birth of Pro Kabaddi League, the sport has received recognition both nationally and internationally while giving players a platform to showcase their skills and inspiring new talent across length and breadth of India.

Commenting on this association, Ankit Chona, Managing Director, Havmor Ice Cream Ltd said, “We are delighted to be associated with U Mumba, one of the strongest teams in the League. Our partnership with them is a strategic move to support this traditional sport and is a great opportunity for us to reach out to our audience. We look forward to a thrilling competition and building a strong connect with Kabaddi fans and our customers through continuous engagements via digital and various below the line activations around the game.”

Supratik Sen, CEO, U Mumba, added, “We are pleased to team up with Havmor, one of the leading pure ice cream brands in India. The association will help U Mumba widen its fan base as well as promote the sport amongst masses, leveraging their vast retail presence across the country.”

As part of the collaboration, Havmor will be running a digital contest, which will give participants the opportunity to meet & greet with players of the U Mumba team.

Pro Kabaddi League 2016 – Season 4 commenced on June 25, 2016. U Mumba will be playing a minimum of 14 matches out of total 60 matches as part of the League. The final is scheduled to take place on July 31st, 2016.