Unacademy elevates Karan Shroff as Chief Marketing Officer
Unacademy has elevated Karan Shroff as Chief Marketing Officer. He was previously VP - Marketing.
He joined Unacademy in mid of 2019 and is responsible for all marketing efforts including performance marketing, brand management among others. He led the popular campaign Let’s Crack It that included a catchy anthem to motivate students across the nation. The anthem, along with the memorable TVCs reached a fever pitch on social media within days of being released.
Previously Karan led Brand marketing at Xiaomi India where he played a significant role in building Xiaomi’s widespread popularity among customers in India through iconic campaigns which include KiskaBaja campaign, and the Naya Note campaign among many others. He also spearheaded the Xiaomi India initiative that won a Guinness World Record achievement for the brand, creating world’s largest lit mosaic (logo).
Karan serves on the jury board of the prestigious Effies, WOW Awards Asia Committee, and was also awarded the Marketer of the Year 2018 and 2019 by IAA Leadership Award held by International Advertising Association (IAA) and chosen as one of the Top 30 Hot Young Marketers by Economic Times Brand Equity. Karan has also been featured in Bloomberg-Quint’s Ace Team Initiative series, Campaign India’s A-List initiative and CNBC Storyboard. He was also named the Most Influential Youth Marketing Professional by Global Youth Marketing Forum 2019. He was chosen by e4m OOH as one of the Most Influential Marketers for 2020.
With over a decade of valuable marketing and event expertise, Karan’s prior contributions include working with Herbalife International India Pvt. Ltd. & previously leading key events for Wizcraft International Pvt. Ltd. and Bertelsmann earlier in his career. Karan has also founded Ignis events and co-founded Pixie events, offering event management solutions to major clients such as Pepsi, Nike, HSBC, and Airtel to name a few.