Unacademy retains the flavour of IPL with its new film
Indian Premier League has always been a great bonanza for brands. With the second leg of IPL this year, the marketers as well as advertisers are expecting a huge surge in the viewership and have geared up the excitement in audiences after a long wait. While brands are leveraging in the flavour of the game, Unacademy has unveiled its IPL film for this year, titled ‘Mistakes - The Greatest Teacher,’ commemorating its second year of association with the Indian Premier League as an official sponsor. Within hours of its release, #IPLUnacademyFilm began trending on the first spot #1 on Twitter. Fans welcomed the Monday motivation, applauding Unacademy for espousing the importance of learning in the most unlikely situations.
With overwhelmingly positive reviews, the 70-seconds long clip has already shattered viewership records within six hours of its release, garnering over 16 million views across social media and digital platforms. Twitter accounted for over 3.9M views, making this yet another successful marketing initiative for the EdTech major, who has given viewers some of their most memorable marketing films in recent times such as the Unacademy Believe film, Sachin Tendulkar tribute video - The Greatest Lesson, Women’s Day - Teach Them Young film, IPL - Cracking the Game film and a series of quirky IPL TVCs, among others.
This IPL season, let’s cheer our mistakes as well as those of our favourite teams. Because mistakes are beautiful, and they make us better and stronger! #MistakesTheGreatestTeacher #IPLUnacademyFilm pic.twitter.com/xfqH2SQFLa
This IPL season, let’s cheer our mistakes as well as those of our favourite teams. Because mistakes are beautiful, and they make us better and stronger! #MistakesTheGreatestTeacher #IPLUnacademyFilm pic.twitter.com/xfqH2SQFLa— Unacademy (@unacademy) October 11, 2021
Cricket has always interested audiences, be it kids or adults and this campaign by Unacademy has showcased a correlation between cricket and education, with an inspirational message for its young viewers and urges Learners to embrace obstacles and learn from the mistakes they make in the academic field.
With a gap of months between IPL first & second leg of the game, Unacademy retains the flavour of the last IPL ‘Cracking the Game’ with it’s recent film and asks the audiences, “IPL se kya seekha?''. The 70-seconds long clip starts with cricket legend and Unacademy brand ambassador Sachin Tendulkar asking the fundamental question and then cuts to a Learner who introduces the theme of the film, which is learning from mistakes. The narrative then intersperses match moments comprising missed catches, failed run-outs, miss fields, and other embarrassing incidents with cutaways of Learners. The film also drives the message that making mistakes is an inevitable part of learning and it’s important to take every obstacle in your stride.
To emphasise the message of learning from mistakes, the film uses the soundtrack of ‘Remember (Walking In The Sand)’ by George Morton and gives it a quirky twist in the voice of Jaaved Jaaferi and Tiara Arpit. The song ‘Oh No’ has been chosen specifically to reiterate the message that before you say ‘Oh No’ to the mistakes, don’t forget to take a step back and embrace the learnings.