Understanding the make-up of a CEO Influencer

Today, corporate leaders are more exposed to public scrutiny than ever before. In the past, the customer facing image of the company has traditionally been a brand ambassador or a mascot like the Maharaja of Air India. But today, more than ever, CEOs of companies lend the voice of credibility to the organisations’ mission.

In a recent telling example, investors had written off video game retailer GameStop because they had built their fortune on the back of physical stores. The trend for buying video games has shifted online. Ryan Cohen, the former CEO of online pet food company Chewy, became vocal about the fact that GameStop could thrive as an online e-commerce platform. He owns 12% of the company and was recently inducted into the board in a bid to help GameStop grow and succeed. The result? Cohen’s words convinced a group of retail investors, who have managed to push the stock to stratospheric levels.

Indians leaders such as Anand Mahindra, Vijay Shekhar Sharma, and Deepinder Goyal stand out as influencers who have a strong sway on the public opinion of their companies. Adgully’s next episode of TwitterChat – ‘Rise of the CEO Influencer’ – will seek to understand the makings of the CEO influencer and their impact on brand perception.

Joining in the discussions will be:

Pranav Kumar, India Head, Allison + Partners (@pranav_kumar)

Anup Sharma, Independent Communications Consultant and Senior Director, PRCAI (@TweetsAnup)

Ankit Agarwal, Founder, Do Your Thng (@_MrDigital)

Chiragh Cherian, Director – Online and BTL, Perfect Relations (@chiraghcherian)

Tarunjeet Rattan, Managing Partner, Nucleus PR (@mindtweak123)

Neel Gogia, CEO, IPLIX Media (@gogia_neel)

Sushmita Bandopadhyay, Communications Leader, BD India and South Asia (@tangled26)

Catch the conversation on Friday, January 29, 2021, between 3 pm and 4 pm.