Uni Cards splits Vicky Kaushal into three parts for their new campaign

The Fintech startup Uni announced its latest brand campaign ‘Uni So Flexi’ today, starring Vicky Kaushal who highlights the unparalleled flexibility offered by the flagship product Uni Pay 1/3rd card. The brand campaign will consist of a series of 3 films and will run across multiple digital platforms including various OTT platforms, Youtube, Twitter & Instagram. It will also be supported through a mix of OOH & Print ads.

Conceptualised by Leo Burnett India and production house Prodigious, the campaign puts the spotlight on Uni’s key value proposition and how providing flexibility to its users is paramount for the brand. The ads highlight how the Pay 1/3rd card enables the user to do more. In the main film Vicky Kaushal is seen split into three parts, playing the piano, doing his signature twist as he speaks about why one should always pay using Uni. The visuals with Vicky demonstrate Uni offering customers the flexibility to split their transactions into 3 equal parts that can be paid over 3 months with NO EXTRA charges. Uni also provides the freedom to ‘Pay in Full’ and enjoy a flat 1% cashback on every transaction & receive exciting rewards. The main film is supported by 2 highly engaging short ad films that emphasise the features most loved by Uni customers and makes the Uni experience stand out: No hidden charges and 24*7 WhatsApp support. 

Pay 1/3rd Card is designed keeping the savvy millennials in mind, who want a seamless and transparent credit experience. With Uni,  a customer can apply and get onboarded within minutes and their digital card gets activated right away. To further boost user experience, Uni is set to add a bouquet of innovative card features and reward mechanisms soon. Currently, there is neither a joining fee nor annual charges. Powered by Visa, Pay 1/3rd Card is accepted at millions of merchants (both online and offline) across the country.

Speaking about the campaign, Prateek Jindal, Co-Founder and CPO at Uni said,  “We are delighted to have Vicky in our latest campaign. Vicky perfectly personifies the Uni brand - he is stylish and stands out from his cohorts. His portrayal of impactful characters and his humble & candid demeanour outside of the films have all struck a chord with many millennials. We felt he was a natural fit to shine the spotlight on the unparalleled convenience and flexibility offered by the Uni Pay 1/3rd card.”

Speaking about the campaign Vicky Kaushal said “I am very excited about the proposition of Uni Cards. The brand is changing the credit narrative in a fun way allowing users the luxury of spending and the option of paying over a comfortable period without any extra costs. Paying better allows people the freedom to do more and I am very eager to present this to the audiences.” 

Speaking about the campaign, Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett said “Uni’s communication is creating a new language of payment, with a distinct tone and personality in a way no BNPL brand has done before. The films portray the payment option in 3 parts over 3 months in a quirky and interesting manner. Uni cards is empowering users to spend their money the way they want while maintaining control over their finances without any hidden costs. With Vicky Kaushal as the face of the campaign, it is sure to catch everyone’s attention.”

Uni is on a mission to change the way consumers interact with credit by creating industry-first products that really solve their problems like never before.  Consulting firm RedSeer estimates that the BNPL market in India will zoom to $45-50 billion by 2026 from the current market size of $3-3.5 billion. The burgeoning pay later market provides players like Uni a massive opportunity to innovate, and design varied credit products for different customer segments and differentiate on customer experience.