Unibic Foods Launches An All New Campaign
Unibic Foods, India’s most loved real cookie manufacturer is all set to launch a new campaign featuring their Daily Digestive variants, across several platforms: television, digital, cinemas, outdoor and store branding. The new range of Daily Digestive is rich in fibre, with several variants that speak to every taste palette. Unibic Foods are renowned for their innovative cookies and this is just another step to reinforce that belief.
This year, Unibic Foods is all set to firmly establish their foothold in North & Central India, with their new television, digital, cinemas and outdoor campaigns. The campaign will focus on healthy snacking and how Unibic has transformed its recipes into creating cookies which are high on fibre and less on sugar and carbohydrates.
Commenting on the new launch, Ms. Aarti Iyer- Marketing Head, Unibic Foods said, “We are delighted to bring Unibic Foods to a larger platform by incorporating a 360 approach that includes television, radio, digital and outdoor activities as part of our campaign. Staying in sync with today's digital era, we are aware that these platforms are the most nuanced and fastest ways to reach our customers. Eating healthy is the buzzword today and rightly so, and with that in mind we are focusing on healthy snacking options and understanding the preferences of each individual. Our aim is to create new products at regular intervals, which will suit the Indian palette, tastes and preferences”.
She further added, “The key benefit of Unibic Daily Digestive cookies is that it provides more than 26% of our daily fibre requirement. Fibre is important to help keep our digestive systems clean and healthy. The communication challenge here was how do we communicate this to consumers. That’s when we hit upon the analogy of servicing our vehicles. Just the way we periodically service our vehicles at service centres, it is important to ‘service’ the digestive system with sufficient fibre, so it remains clean and healthy. It was this analogy that we choose to go with for Unibic Daily Digestive Cookies and encourage consumers to have their share of fibre daily.”
Unibic Foods have recently ventured into the snack bar segment, focusing on fitness and health, ensuring that each snack bar has a balance essential nutrient. The new campaign is structured in a way to garner more publicity in terms of brand awareness.