Uninor adds 1.4 lac subscribers in August'10

Uninor has added a total of 1.4 lac new subscribers in August in Mumbai. As per the latest data released by COAI and AUSPI, this is higher than any other operator in the city and places the company as the single largest GSM operator in Mumbai in terms of subscriber addition in August. Uninor has expanded its retail presence in Mumbai to now cover over 13,500 points of sale and 27 exclusive stores. The company has also seen increasing primary SIM usage, especially in Mumbai, Maharashtra and Gujarat, together with the other 2 new circles of Kolkata and West Bengal.

"With our Dynamic Pricing concept, customers in Mumbai and Maharashtra get discounts of up to 60% on all calls making Uninor the best value for money proposition in the market. We are also steadily building our retail presence across the state. Our effort is to make it easy for customers to get and try Uninor and attractive to stay with us and use us as their primary SIM," said Olav Sande Executive Vice President Mumbai Hub, Uninor.

Pan-India, Uninor has reported a subscriber addition of 22 lac (2.2 million) - the highest addition in a month since launch in December 2009. With a pan-India share of net adds at 16% and share in its 13 circles at 21%, Uninor has emerged as the third highest operator in the country in terms of new subscriber additions - this when its subscribers come from only 13 circles at present.

Within 9 months of starting its operations, Uninor's pan-India customer base has now crossed 10 million. With a few days to go, the company's revenue growth is expected to cross 100% from Q2 to Q3 with a subscriber base growth of 79% in the same period. Revenue growth is coming from an overall increase in minutes of use as well as improving ARPU.

"While it is early days yet, we believe our strategy is taking us in the right direction. We have focused on strengthening our distribution presence bringing us even closer to the customer and communicated in a clearer way the attractiveness of our product offerings in the marketplace," said Rajiv Bawa, Executive Vice-President, Corporate Affairs, Uninor.

Uninor is today commercially present in 13 circles that together account for 75% of India's population. It has already deployed over 22,000 towers and is augmenting this network further in several circles. Operationally too, Uninor has now set-up 60 hub and zonal offices pan-India, already works with over 20,000 vendors and partners in various functional areas, has close to 2600 direct employees with an additional 6000 from partner organizations working for the company.