Uninor names Storyboard Brandcom as its OOH media AOR!

Uninor, a part of Telenor Group, one of the world’s largest mobile telecom companies appoints Storyboard Brandcom – a division of Milestone Brandcom Group, the largest OOH agency and fastest growing integrated communications agency in India.

Uninor, one of the fastest growing telecom providers offers most affordable voice services to the Indian mass market.

Speaking on the appointment of Storyboard Brandcom as the OOH media agency, Sharad Mehrotra , Chief Sales Office, Uninor, said, “Storyboard Brandcom, exhibited better local insights into the needs of a challenger brand and for Uninor, OOH has always played a critical role in establishing the brand as the ‘best in voice’ at the local level. Storyboard Brandcom’s out of the box innovation and low cost mass market ideas differentiated them.”

Nabendu Bhattacharyya, Founder & Managing Director, Milestone Brandcom Group shares, “This is a significant business win for the Group, and I am delighted to win this emerging brand. We are happy to partner Uninor in establishing itself as the ‘value for money’ brand for the mid-crust Indian youth

Storyboard Brandcom won the account following a multi-agency pitch that was conducted in October 2012, which saw participation of agencies such as Bates Wallstreet, Madison Outdoor Media Solutions and Kinetic (WPP’s OOH wing), among others. DDB MudraMax is the incumbent agency.