UNIQLO India Launches Largest Store, UNIQLO.com

UNIQLO, the Japanese global apparel retailer, today announced the launch of its official online store. The largest UNIQLO store, available through a brand new website and mobile application, makes LifeWear more accessible to customers nationwide and provide a faster and convenient shopping experience.

“We are excited to expand our business online and offer customers a unique UNIQLO shopping experience through the E-commerce platform, which compliments the offerings of our physical stores. Our aim is to make high-quality, comfortable, and functional apparel easily accessible from the comfort of your home, especially, during these challenging times” said Tomohiko Sei, Chief Executive Officer, UNIQLO India.

In October, 2020, UNIQLO India launched a strategic initiative ‘Shop From Home’ in response to customer needs during the COVID-19 surge. This transitional service was a build up to full-fledged E-commerce operations. The new online store offers nationwide delivery of a complete lineup of LifeWear items for men, women, kids and babies. Customers can avail of over 12,000 items as well as size options ranging from XS to 3XL for select products, reinforcing the brand’s philosophy of providing apparel that is made for all.

Through the new online store, customers now have the option to either receive their purchases through home delivery or avail the feature of ‘Click and Collect’ at a UNIQLO store of their choice with no minimum purchase amount.

Coinciding with the official online launch, from July 30 to August 1, customers can enjoy exclusive limited offers on the UNIQLO online store and UNIQLO App on everyday essentials such as Chino Shorts, Women’s Cropped Legging Pants, UNIQLO U Crew Neck Shirt and more. Additionally, customers who spend INR 4,000 or more will also receive a special tote bag handcrafted by women artisans working within social enterprise the ‘Re-Wrap’ collective.  

UNIQLO opened its first store in India in October 2019 in the capital city of New Delhi, and now has a total of six stores in Delhi/NCR.

 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing