United Breweries signs Farhan Akhtar, Ben Stokes and Rakshit Shetty as Brand ambassadors
United Breweries Limited announced Farhan Akhtar as their Brand ambassador. The multi-talented artist will be seen in an all new Kingfisher Ultra campaign.
Kingfisher Ultra is one of United Breweries most successful brands. Over the years it has come to be loved and accepted by millions of consumers for its refined taste and its uniquely classy packaging. Ultra is a brand build over the years by way of its various prestigious associations in the world of fashion, music and sports. Kingfisher Ultra under its YouTube channel ‘Cheers’ has reached out to its large base of fans with its very relatable content in the form of multiple web-series showcasing ordinary people discovering extra-ordinary journeys.
Farhan Akhtar is a director, a screenwriter, an actor and a musician. Farhan’s versatility, suave and sophistication along with his energy is an apt synonym to Ultra’s brand ethos and values. He is an excellent addition to the Kingfisher Ultra family.”
Collaborating with Farhan Akhtar to bring alive this belief, the Kingfisher Ultra film showcases Farhan’s multifaceted personality which embodies the brand message quite clearly. The film presents three successful professionals including the protagonist Farhan Akhtar, who are defined not just by their profession, but their passion too, and for such people, Kingfisher Ultra is the Smooth Choice.
Expressing his pleasure on the news, Mr. Gurpreet Singh, Head Marketing, United Breweries Limited said, “Kingfisher Ultra recognizes that the millennials and generation Z are driven by many passions and don’t want to be bogged down and be defined only by their professions. They want to follow their dreams, pursue their passions alongside their careers and thereby lead a more balanced life. Kingfisher Ultra recognizes this cultural shift and wants to encourage its consumers in this endeavor of theirs. This drive for wanting to achieve more and being multi-faceted resonates very well with Farhan Akhtar’s personality and public persona”.
Commenting on the association, Farhan Akhtar opined that “United Breweries Ltd. as an enterprise are pioneers in creating unique memorable narratives and experiences for their widespread diverse group of consumers, through their popular beverages and associations. I have always aspired to lead my professional and my passion with equal amounts of zeal. Associating with Kingfisher Ultra, a brand that endorses the same ideology is exciting and enriching at the same time”.
Resonating with the name and popularity, London Pilsner from United Breweries Ltd. has brought one of the cricketing world’s biggest sensations, Ben Stokes, on board as its brand ambassador. After his unforgettable performance at the 2019 World Cup, he went on to win the Sir Garfield Sobers award for the 'Cricketer of the year' by the ICC. Stokes was also awarded the 2019 BBC Sports Personality of the Year in 2019.
Speaking on the brand ambassador announcement, Mr. Gurpreet Singh, Marketing Head for United Breweries Ltd. said, “London Pilsner has been a household name for the consumers in Maharashtra for nearly five decades. We believe this association with the swashbuckling England all-rounder Ben Stokes does justice to the rich legacy of London pilsner. This reinforces our commitment to appropriately appeal and reach out to our consumers. London Pilsner has always been a brand with a wide appeal due to its smooth taste and attractive pricing”.
Commenting on the association, Ben Stokes said, “I am delighted to come on board with London Pilsner as its brand ambassador. I look forward to working with the London Pilsner team over the coming years and building not only a strong association with the brand but also a strong bond with its consumers”.
London Pilsner, or LP, as it is known lovingly, is a high performing brand in Maharashtra under the United Breweries portfolio. LP is available in four SKUs across its two variants of mild and strong beer. LP offers consumers great value in terms of its pricing, striking packaging and refreshing smooth taste. Launched in 1964, LP remains a crowd favorite to this date.
UB Export - Karnataka’s home-grown beer brand, roped in the Kannada super star Rakshit Shetty as the face of the brand. The multi-talented star acclaimed for his acting, direction and screenwriting perfectly resonates with the multi-faceted brand, popular for its authentic taste, great value and attractive packaging.
Commenting on this association, the Avane Srimannarayana actor said “I am delighted to come on board with UB Export as the brand ambassador. I believe it is an amazing opportunity for me to build camaraderie with this powerful brand, and also to connect with the consumers. Cheers to reaching more milestones, together with UB Export!”
UB Export is one of the best-selling brands under the United Breweries umbrella, renowned for its signature strong flavor. Launched nearly five decades ago, UB Export quickly went onto become a huge entity with a massive following of a loyal consumer base and has been a crowd favorite since.
UB Export comes in two variants, Premium and Strong with an ABV of less than 5% and between 5% to 8% respectively. It is available in 650ml and 330ml bottles as well as in 500ml can SKUs.
Speaking on the brand ambassador announcement and the launch of cans, Mr. Gurpreet Singh, Head of Marketing, United Breweries Ltd. said, “UB Export is synonymous with the people of Karnataka. We are delighted to have an ace actor such as Rakshit Shetty, who is adored by the masses, as the face of the brand. This partnership between UB Export and Rakshit is the coming together of two of Karnataka’s biggest home grown stars.”
About UB Export:
UB Export is a United Breweries’ home-grown original lager and their first local brew in Karnataka, and it continues to be one of the most popular brands in the state till date. UB Export is known for its high quality beer, its smooth taste and its affordable pricing amongst the various premium beers available in Karnataka.
About Rakshit Shetty:
Rakshit Shetty is an Indian actor, director, film producer and screenwriter who is renowned for having started a "new wave of filmmaking" in the Kannada film industry.
Through the course of his career, he has won many awards for his acting, script writing and direction. His performance in movies like Kirik Party and Avane Srimannarayana have garnered staggering success and acclamation from the critics and the audience alike.