Unlock 3.0: Multiplex Association of India disappointed as cinema halls remain shut

The Ministry of Home Affairs has announced further easing of lockdown restrictions as part of Unlock 3.0, which includes opening up of gyms and yoga institutes, removal of night curfew and allowing inter-state and intra-state movements. However, cinema halls, schools, colleges, swimming pools, bars will continue to remain shut.

The Multiplex Association of India has expressed its disappointment with the decision to keep cinema halls shut.

Reacting to MHA’s announcement, Alok Tandon, Member, Multiplex Association of India, said, “"We are extremely disappointed with the Unlock 3.0 announcement to keep cinemas under continued lockdown. The industry was thoroughly prepared with stringent SOPs and guidelines to offer a safe movie watching experience. The Government’s decision is against our expectations and will impact millions of livelihoods dependent on the industry. We have been urging the Government all along and continuing to engage with the relevant authorities with our plea to allow the cinemas to operate.”

He further said that stringent SOPs were developed, and a representation was submitted to the Ministry of Information and Broadcasting (MIB) as well as the Health Ministry and the Ministry of Home Affairs, which clearly stipulated the proactive measures the Association would be undertaking if allowed to open up. “These measures were prepared keeping in mind all the possible customer touchpoints and accordingly prepared in line with globally accepted standards and protocols, which have been implemented in countries where cinemas have opened up, and are witnessing a good customer response,” he added.

At the same time Tandon remained hopeful that the Association would be able to convince the authorities about its abilities to ensure a safe environment, and that its plea was reconsidered for an early reopening.