UNLOCK your child's world with Horlicks

GSK Consumer Healthcare’s flagship product- Horlicks launches a new campaign- UNLOCK aiming to help unlock your child’s potential. Scientists claim that despite giving a daily balanced diet to your child, there are nutritional gaps found in children. Through this campaign, Horlicks articulates the importance of supplementing a child’s regular diet to fill these gaps.

Horlicks is India’s only health food drink (HFD- clinically proven to improve the 5 signs of growth in children. The brand’s new TVC features a child practicing an interview in front of the mirror. His mother stops by to check on him, to which the child answers that the country’s renowned scientists are visiting his school and he’s got a chance to interview them because his project was the best. The mother thinks that someday his son will be interviewed and thus he should be prepared from today for his future. The TVC showcases that it is clinically proven; that children who consume Horlicks daily with milk have shown better signs of growth, making them Taller, Stronger and Sharper.

Commenting on the campaign, Prashant Pandey, Marketing Head, GSK Consumer Healthcare India said, “As a brand, Horlicks believes in helping unlock potential and preparing for a child’s future way in advance. With this new campaign we want to educate mothers about the importance of daily nutrition, everyday growth and thus the need for children to consume Horlicks everyday.”

The campaign is supported by a 360 degree outreach across Print, TV and Digital