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UP Yoddha Aces Social Media Metrics, Hits 150k Followers On Instagram

UP Yoddha, the GMR owned Pro Kabaddi League franchise is on a roll on and off the mat, acing the Social Media game this season. The team representing the state of Uttar Pradesh has hit 1,50,000 follower mark as they play their 4th PKL Season. UP Yoddha is one of the youngest sides to have reached this milestone.

Their performance on the mat and on the social platforms have been on an upward swing, as the Yoddha’s have got a whopping 11 million video views on Facebook, the highest this season so far by any team. The team who hit 1,50,000 followers on Instagram are third amongst the PKL teams on video views and engagements while on Koo, the homegrown micro-blogging app, the Yoddha’s are the second most followed Pro Kabaddi League team with 59000 followers.

Sujoy Ganguly, Head of Sponsorships & Marketing, GMR League Games, said, “ It is an important milestone for us in the social space. Social Media is one of the most important platforms for any sporting entity to be connected to their fans and given the ongoing pandemic its importance has increased by manifolds. I am glad that we have been able to provide our fans with the content they seek and I hope we continue to serve them in a much better manner in the days to come. I am confident that the support from our fans will only get stronger with time and we as a team are constantly trying to find better ways to keep them updated and informed about every single aspect related to the team through our social media platforms.”

UP Yoddha are currently on Facebook as UP Yoddha; On Instagram as officialUPYoddha, on Twitter as UpYoddha and on the Koo app as UPYoddha.

Col. Vinod Bisht, CEO, GMR League Games shared his thoughts, “It is a great achievement for us and we only look forward to growing our family further. Due to the pandemic, there has been a paradigm shift in how fans watch sports and I am glad that we have been able to serve our fans well so far.”

UP Yoddha are currently placed at 4th in the PKL standings with 33 points to their kitty and will be looking to lock horns with defending Champions, Bengal Warriors, on 21st January, 2022. The match will be broadcast LIVE on Star Sports Network and Hotstar 8:30 PM (IST) onwards.

UP Yoddha has ABP News as their lead sponsor, while GMR Group, GMR Sports, Iodex, & Encalm Lounge have joined hands as principal sponsors. Adding to that, Amaze Batteries & Inverters, along with Lifelong and Paytm first Games have come on board as associate sponsors.


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