upGrad motivates individuals to celebrate the bond of love

As we enter the second half of 2020 and the festive season begins, everyone is gearing up to celebrate with their loved ones. Rakshabandhan, one of the most celebrated events in India, with the onset of COVID-19, calls for a unique celebration this year While a majority of people indulge in store-bought gifts, some individuals wish to replace material gifts with thoughtful gestures like homemade gifts or DIY boxes to celebrate the sibling bond in a memorable way. The idea of gestural gifts for 2020, owing to the recent pandemic shifts like volatile job market and rapidly evolving industry demand, is also getting revised. It has triggered the need for upskilling in the current times.

 Taking such apprehensions into consideration, upGrad, India’s largest online higher education company has initiated the #WoDost campaign to encourage online learning/upskilling amongst peers and siblings. The idea is to encourage individuals to replace traditional gifts with the gift of LifeLong Learning and prepare their siblings/friends for the forthcoming competitive era. The campaign extends an opportunity for a referrer to earn up to ₹15,000 after a learner has enrolled using the unique referral code, and a fee waiver for the referee/sibling/friend of an equal amount.

 One can gift their sibling the chance to experience the world-class learning platform and enhance their skill set, or even enroll in a program together. Whether it’s a Global MBA from renowned universities, job-linked programs to give a boost to their career, or certification programs in Data Science, AI/ML, and Engineering, upGrad has proved itself to be the one-stop-shop for all upskilling needs. At upGrad, learners are spoilt for choice with a plethora of programs across Management, Data, and Technology, domains, coupled with industry-relevant curriculum, finest university credentials, strong mentorship, and steadfast placement support.

 “Learning together with your sibling has always been more of a bonding exercise than a competitive one. We have always believed in hand-holding our learners to help them achieve positive outcomes in their careers. With this initiative, we look at encouraging individuals and changing a million lives with the power of education,” concluded Arjun Mohan, CEO – India, upGrad.


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