UpGrad ties up with HubSpot Academy and Unmetric to develop a world-class Digital Marketing program
UpGrad has tied up with HubSpot Academy, training division of the widely renowned inbound marketing and sales platform, and Unmetric, a social media analytics and Unmetric, a social media analytics and intelligence platform developer; to generate learnings-based content for their Digital Marketing program. Targeted at both young professionals starting their marketing careers as well as seasoned marketers looking to upgrade their skills to keep up with the digital revolution, the Digital Marketing program focusses on preparing future-ready digital marketers for industry challenges and scenarios.
HubSpot Academy and Unmetric, as experts in the sector and platform partners, will cover a range of the best practices and essential tools for a digital marketer. These partnerships will ensure that students get access to an extremely diverse knowledge-bank. Unmetric has contributed to instructional videos that will teach students how to use their digital marketing tool. HubSpot is also developing videos to provide training on the inbound marketing methodology and presenting students with opportunity to become an Inbound Certified digital marketer by the end of the program. These and many such industry-relevant tools will be covered in the program – making it extremely application oriented.
The program instructors include some of the most renowned faces of digital marketing in the country and a healthy mix of academic and industry leaders. The list is composed of names such as Jaideep Prabhu, Professor of Marketing at Cambridge; Apurva Chamaria, Head of Coporate Marketing at HCL; Rajeev Sharma, Former Digital Head of JWT; Sujoy Golan, Former Head of Global Digital Marketing at InMobi; Sakhee Dheer, Head of Digital Marketing and Data Analytics for Microsoft APAC, and many more. Over and above these, the students also get to run marketing campaigns for a real business with real money – an unprecedented program feature to expose students to real life challenges.
A recent Group M report revealed, that Digital Ad spends in 2016 are expected to grow at a whopping 40% against an overall ad spend grow of just 15.9%. These figures make evident what we are seeing around us already, a digital revolution we cannot afford to ignore.
“The digital revolution has changed the way people shop and buy, creating a skills gap for marketers using traditional marketing methods. HubSpot Academy’s free Inbound Certification course solves this challenge by teaching marketers how to attract website visitors, convert them into leads, and close them into customers using the inbound methodology. We are excited to partner with Upgrad and bring this training to their students.” states Eric Peters, Senior Marketing Manager with HubSpot Academy.
"Nobody that works in digital marketing today is above the need to update skills, and even completely reinvent one's mindset from time to time. This applies to people just starting their careers, and perhaps even more so to folks like me who started working in marketing and advertising way back before everyone was tweeting and Instagramming," said Lux Narayan, CEO of Unmetric. "Stagnant thinking can hold marketers back in our fast-paced and competitive industry, and the importance of constantly learning is a value we share with Upgrad."
The world is changing and digital is causing a restructuring of most businesses. This is impacting not just the way we create products but also how we market them. It is not just digital marketing, it is about learning how to market in the digital age. Leaders, entrepreneurs and marketers must keep themselves updated to succeed and UpGrad’s Digital Marketing program provides a fantastic avenue to do just that.
“Digital is not only changing business functions, it's transforming whole industries, sectors and the way we work. Similarly, marketing is not limited to hoardings, TV ads or even just social media anymore. It is a skill to be learnt from scratch to succeed in an entirely digital world-for young and seasoned marketers, entrepreneurs, large business owners and managers alike. UpGrad is proud to partner with Unmetric and HubSpot to bring the best of learning to our program participants and be a part of this exciting change,” said Mayank Kumar, CEO and Co-Founder, UpGrad.
UpGrad is an online higher education platform aimed at equipping working professionals with employable skills. Founded by Ronnie Screwvala, Mayank Kumar, Ravijot Chugh and Prabhav Phalgun, UpGrad has launched programs in entrepreneurship, data analytics and product management in addition to digital marketing so far.
Their programs focus on emerging domains or areas with high demand for proficient talent – identified after conducting extensive market research. UpGrad’s cutting-edge program in Digital Marketing is equipped with 15+ industry case studies, real life campaigns, dedicated career guidance and an IAMAI certification upon completion. Like all UpGrad’s program offerings, this program also lays a heavy emphasis on practical learning to be in sync with industry requirements.