UPI transactions drop during India Pakistan World Cup match
On 23rd October, India defeated Pakistan by four wickets in ICC Men's T20 World Cup 2022 match in Melbourne, Australia.
During the innings, UPI transactions were greatly affected in the country.
Ankur Jain, Chief Product Officer, BharatPe, said:
"The drop in UPI transactions was observed across the BharatPe merchant network (offline QR) on Sunday vs Saturday, which pans across 400+ cities in the country. The dip that was seen during India's iconic match against Pakistan has undoubtedly demonstrated that cricket has a huge influence on Indians.The sport has the power to not only trigger a series of emotions, but also pause/alter the usual shopping behaviour for millions.The thrilling chase by the Indian team and Virat Kohli's brilliance halting Diwali shopping last Sunday is a classic example."