Upside AI partners with integrated marketing consultancy, One Source

Leading machine learning-based investment management start-up, Upside AI, today announced their partnership with integrated marketing business impact consultancy, One Source. Involving reputation management counsel across stakeholder groups, the mandate will cover corporate communication, investor relations and marketing on earned media platforms, for Upside AI.

Started in 2017 by co-founders Atanuu Agarrwal, Kanika Agarrwal and Nikhil Hooda, Upside AI is one of the first Indian funds to use machine learning to make fundamental investing decisions. It was founded on the belief that technology makes better decisions than humans over the long term since machines are unbiased and unemotional decision-makers, thereby negating the latent impact of sentiment on fundamental-based decision making. Investors in Upside AI include Endiya Partners, veteran stock market investor Vijay Kedia, Chairman of Quantum Advisors Ajay Nanavati, and the erstwhile CTO of the Tata Sons, and now CEO of Myelin Foundry, Gopichand Katragadda.

For One Source, this mandate will be spearheaded by Lead Counsel on the remit, Chhavi Sharma, supported by the national team.

Speaking of the partnership, Atanuu Agarrwal, Co-founder, Upside AI opined, “At Upside AI, we were looking for a partner that went beyond the tactical approach of two press releases-three tweets-four interviews etc.; a team that understood the business impact of stakeholder engagement. When One Source was recommended to us therefore, we went in with an open mind, to find that the firm prides itself on scaling business bottom lines".

Kishor Barua, Country Lead – Corporate Communication, One Source added, “80-plus percent of our partners have heard of us through references. Good work speaks for itself. Over the last four years, we have worked on compounding value for our clientele, measurably. Whether it be helping partners increase 600% QoQ in lead generation, raise USD 800+ million in funding, double headcount, or profits, we have shown measurable results. As firm believers in the power of tech, we know Upside AI is the future of investing. It is therefore our honour to partner with Atanuu, Kanika, Nikhil, and team”.

One Source has offices in New Delhi, Mumbai and Bengaluru which service Indian and global market leaders across BFSI, fintech, edtech, construction, manufacturing, packaging, business consulting, ICT, foodtech and more. In the last year, the firm has doubled their client base and revenues across Branding & Films, Content Marketing, Digital Marketing and Corporate Communication. This year, One Source gave average appraisals of 30+%, beating the industry peer average of 10-20%.


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