Urban Indians exhort govt to prioritize environment protection in COVID19 recovery: Ipsos

June 5th is World Environment Day. A global survey by Ipsos on World Environment Day shows most urban Indians (89%) are concerned about the environment and will like the government to prioritize and include environment protection in COVID-19 recovery.  Similar view is seen to be echoed by global citizens.

Three in four people in 16 major countries expect their government to make protection of the environment a priority when planning a recovery from the coronavirus pandemic, according to a global Ipsos poll conducted to mark World Environment Day.

In a survey of 16,000 people from May 21 to 24, a majority of people in all 16 countries agreed with this action with the highest support in emerging markets of China (91%), India and Mexico (89%), Brazil (85%), and South Africa (84%).

Disagreement over making the environment a government priority in the COVID-19 recovery is highest in Germany (36%), South Korea (29%), Japan and Russia ( 27%), the United States and Canada (23%).

Taking stock

In fact, the survey shows, at least 88% of urban Indians polled are deeply concerned with the impact of environment issues on health, and the serious threat posed by environment issues like pollution, climate change,  water contamination, etc.  

Interestingly, the survey shows that there is a strong consensus among urban Indians towards accountability – at least 88% urban Indians polled believe their generation needs to protect the planet and personally desist from actions that are contributory in destroying the planet further.

Further, at least 2 in 3 Indians (67%) believe and caution, of late, protecting the environment has receded in the background and is being accorded low priority and needs renewed focus.

“While tackling COVID19 is priority, the survey shows, urban Indians want parity for environment issues with COVID19 recovery plan, from the government. Environment issues are equally detrimental to health,” said Amit Adarkar, CEO, Ipsos India.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media