Urban Ladder offers the best seat to the passengers at KIA

In this globalised world that we live in, urbanisation is inevitable and results in shrinking living spaces with increase in time spent out of home.

Urban Ladder, India’s biggest online furniture retail market recently made the best out of both worlds by innovatively using the out of home airport media to highlight- the solutions it proposes to fit everyday objects and utilities into smaller spaces, all the while keeping a relaxing and homely feel.

Successfully running an extra ordinary campaign at the Kempegowda International Airport (KIA), the brand has handpicked a Network of hanging banner and Mini totem at the Domestic Departure Lounge.

With an aim to create awareness about the brand by letting people experience the actual product, the brand has also placed some of their best-selling chairs on display in the lounge.
By placing the creative on the attention grabbing hanging banner, the brand is reaching 100% Domestic Departure traffic while the showcase on the Mini totem further augments the message reach by covering both International & Domestic traffic.

“Airports are high visibility area especially when passengers have enough time to sit after security check in and before boarding which makes it a perfect location to capture attention. Placing the actual product for people to experience it rightly serves the purpose of our campaign” said Manu Prasad, Director – Brand Marketing at Urban Ladder.

Serving as the gateway to South India, KIA handled over 14.38 million passengers in 2014. Currently the third busiest in the country, the airport saw domestic air traffic movements increased by 15.4 per cent to 110,773, while international movements rose to 20,330.

JCDecaux, the advertising concessionaire of KIAB specializes in innovative branding concepts and has carried out several engaging campaigns with differing clients including the recent product displays zones by Fiat, Blackberry & Sony.

“Urban Ladder is a brand that makes your need for contemporary classic furniture fulfilled with products that blend beauty and functionality. Likewise, our media at KIA provide modern as well as custom solution to suit to every campaign objective and we are excited about partnering with a brand that shares our ideals,” adds Alok Duggal, Business Head-KIA, JCDecaux India.