Urban Ladder Store Launch Campaign
Have you met Urban Ladder?
India’s favourite furniture destination now has stores in Bengaluru and NCR.
After 5 years of existing purely in cyberspace, furniture player Urban Ladder opened the doors to their first retail store in July last year. Today, they have 8 brick and mortar stores across Bengaluru and NCR - with plenty more in the pipeline.
In order to convey this to their current and prospective customers, Urban Ladder is running a 360-degree campaign, with a simple message: Have you met Urban Ladder?
“It’s a simple introduction,” says Ishavasyam Dash, Brand and Creative Head at Urban Ladder. “To our customers who have known us as an online-only brand, we’re introducing ourselves in a new, physical avatar. And to people who haven’t heard of us at all, we’re introducing ourselves as their one-stop solution for all things home.”
The campaign kicks off with a fun YouTube video that introduces the viewer to some of their statement pieces; and a musical radio spot. It will be followed by hoardings, roadside medians, digital and social activities - all encouraging people to visit the store closest to them.
In a time when everything is online, one might wonder what made a previously online-only player move offline. “It’s what the customer wants,” Isha says. “While we’re proud of what we’ve done in the online space so far, it only made sense to cater to what our large base of prospective customers want - somewhere they can touch and feel our products before they buy them.”
The Urban Ladder Stores can be found at the following locations: Bengaluru: Domlur, Whitefield, HSR Layout, JP Nagar, Banashankari, and Sahakar Nagar NCR: Mega Mall, Gurugram and Mall of India, Noida.