Urban Ladder turns 6; unleashes social media initiatives to ring in celebrations
Founded in 2012 in Bangalore, Urban Ladder has grown as an omnichannel furniture and decor retailer. The company, which is all geared for its 6th anniversary, has unleashed a social media campaign wherein it is seeking its customers’ suggestions on how to ring in its birthday celebrations.
With over 61.5k followers and an invested following, Instagram is a major mode of engagement for Urban Ladder to talk to existing and potential customers. On the eve of their 6th birthday, Urban Ladder is asking their customers to help them plan their birthday party via Instagram polls – right from the choice of cake to what the company’s founders should do before cutting the cake, and so on.
On the polling closes, Urban Ladder will throw a birthday party based on their fans’ choices on Thursday, July 12, 2018, and will share the same with their Instagram followers who helped them organise it.
Commenting on all the activities lined up, Ishavashyam Dash, Brand & Creative Lead, Urban Ladder, said, “Celebrations should be fun for everyone. Turning 6 is a huge milestone as it also marks our first anniversary in offline retail. The idea is to give customers ways to celebrate with us and join in the good times at the Urban Ladder HQ. The activities will give customers a sneak peek into not just the beautiful products, but also the beautiful people who have built this company.”
These apart, Urban Ladder will be hosting a Trivia session for its employees that will be broadcast on Facebook Live. Employees will be asked questions about Urban Ladder. For those who get the right answer, a cupcake is an award. If not, they get a cupcake smashed on their face.
Meanwhile, Urban Ladder’s customers, too, are in for a special treat which will be announced on July 12. The retailer is also launching its new collection of products, called Super Savers – its hero products that are now available at unbeatable prices.
The week-long celebrations planned for employees also include music concerts, unlimited ice cream, and a grand birthday party.
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