UrbanClap gets on board Ayushmann Khurana for new campaign
“Save on Electricity Bills this AC Season” — that’s what Ayushmann Khurrana wants to tell India. UrbanClap, India’s largest services marketplace, onboarded Ayushmann Khurana as the face of the brand. As part of the association, Ayushmann will soon be seen initiating discussions on the rising electricity bills in peak summer months — which is an important issue for Indian households — across all media touchpoints, such as TV, Print, Radio, BTL and Digital.
UrbanClap’s association with Ayushmann Khurrana comes at a point when the brand is rapidly growing. Ayushmann, who is currently at the height of his career, has created great trust with his choice of cinema and is popularly known as on-screen ‘everyman’, resonates with UrbanClap’s brand personality, which has emerged as a trusted service in India.
Abhiraj Bhal, Co-founder & CEO of UrbanClap, said, “We are extremely thrilled to have Ayushmann on board. As a brand, UrbanClap today is a pioneer in providing to consumers smart, efficient home solutions across home repairs, maintenance, wellness and beauty at affordable price-points. Ayushmann, with his unique choice of cinema/topics and innovative smart brand of entertainment, has captured the imagination of the urban audience. His vivacious and energetic personality resonates with that of our target audience and will help initiate discussions on growing electricity bills this summer, thus helping us drive the message loud and clear with this campaign.”
Commenting on his association, Ayushmann Khurrana said, “"I am extremely excited to be associated with UrbanClap, a brand which has created a strong connect with the young and trendsetting consumer of the country. I had a great time shooting for this campaign with the UrbanClap team, and I look forward to receiving the response of the audiences”
The campaign, spread across the most active season on TV with IPL around the corner, UrbanClap.com is looking to build a high recall in the AC service vertical. With AC service season at the centre of the narrative, the campaign highlights how consumers can make smart decisions by getting their ACs serviced by professionals through UrbanClap before the onset of the summer season. Small and effective methods within a time frame can help air conditioners get expert service and bring down the electricity bill while not burning a hole in the consumer’s pocket. The expert AC service by UrbanClap is now available in 10 cities and has more than 10,000 AC partners associated with the platform.