UrbanClap launches #TyohaarKiExpertTaiyaari campaign

With the festive season around the corner, UrbanClap, India’s and UAE’s largest home services marketplace, today launched its largest sales campaign to help its customers do #TyohaarKiExpertTaiyaari through its platform. As a part of this campaign, UrbanClap will offer discounts of up to 60% on its Beauty, Wellness and Cleaning services. 

UrbanClap’s #TyhoharKiExpertTaiyaari campaign aims to help consumers prepare for the festive season by sprucing up their homes and grooming themselves by booking services at the UrbanClap platform. During the festive season, consumers’ time gets divided between guests coming over and visiting friends and family. In such a scenario, self-care and home cleaning, while important take a backseat. This is where UrbanClap aims to bridge the gap. By availing UrbanClap’s expert at-home services, consumers can simply sit back and relax.  

Given the approaching festivals such as Karva Chauth, Durga Pooja and Diwali, UrbanClap expects a spike in the number of people using the app for mostly the home cleaning and grooming services. Through the campaign, UrbanClap aims to target audience from 27- 40 years of age. 

“We see the festive season as a big opportunity for us as we observe huge surge in demand for beauty and home cleaning services. Offering discounts enables us to bring in new users to our platform and increase service delivery. The sale has worked really well for us in the past and we are looking forward to even better response this time. Also, we have recently launched in 4 cities in India and believe the platform will witness high engagement in these cities as well.” said Rahul Deorah, VP Marketing, UrbanClap.

The September-October festive season is the busiest during the year with people getting themselves and their homes ready for the celebrations. UrbanClap is also expecting 2.5x growth in demand for grooming and home cleaning services this season. 

What You Need to Know about UrbanClap #TyohaarKiExpertTaiyaari: 

• As part of the sale, UrbanClap will be offering up to 60% on all the key service offerings -- salon at home, massage at home, and home cleaning services.

• First-time users can get additional 100% cashback on all beauty services. The month-long sale ends on 29th October.