Users enjoy Hungama Play’s extensive video library on Sony BRAVIA Smart TVs

Users can now enjoy the video library of Hungama Play, a leading video on demand platform owned by Hungama Digital Media, on Sony BRAVIA Smart TVs. The Hungama Play app will now come pre-installed on all new smart TVs line up from Sony BRAVIA while existing users can get the app by refreshing the Application home page. This association will enrich the streaming experience of the users further by offering easy access to a multilingual, multi-genre and multi-format library of video content. The streaming experience will be further accentuated with Sony BRAVIA’s life-like picture quality and immersive sound experience.

 Sony BRAVIA smart TV users can explore and choose from a library of over 5000 films in English, Hindi and regional languages, in addition to more than 1500 short films. Hungama Play’s library also includes 7500+ hours of kids and television content in multiple languages, along with over 150,000 short-format videos across various genres like music, film gossip, humour, spiritual and more. In addition to this, users will be able to enjoy Hungama Originals – original shows with unique narratives and storytelling.

 Speaking about the association, Siddhartha Roy, COO, Hungama Digital Media said, “Our distribution network spans several device ecosystems and has allowed us to create multiple customer touchpoints, enabling us to reach a wider audience. We are glad to partner with Sony BRAVIA and offer their users an engaging library of video content across languages, genres and formats. We intend to double our reach through our device partnerships by the end of the year.”

 Ranvijay Singh, Head-BRAVIA Business, Sony India said, “We have worked towards offering our users a variety of platforms and services that enhance their viewing experience on our smart TVs even further. We are delighted to have Hungama Play on board, a video streaming service with one of the largest libraries of Indian, international movies, shows and short format videos.  We are certain that our users will appreciate the diversity offered to them through Hungama Play’s content.”

 Besides a web platform and apps on Google Play Store, Apple Store and Huawei AppGallery, Hungama Play’s content is also available to users through Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player, Mi TV and other Smart TVs.