Users love Gaana, more than any other streaming product : Sandeep Lodha

A blogpost by Sandeep Lodha, CEO, Gaana

Bas Bajna Chahiye Gaana,

A lot of work has been happening behind the scenes at gaana to take the user experience up to the  next level, we are as excited and passionate about what Gaana is becoming than we’ve ever been.  Here’s a brief update on what we’ve been working on at Gaana, and some of the results that get us  excited to get up every morning and bring music to a billion Indians! 

Creating the most intuitive and engaging musical experience 

At our core, our passions are centered on making Gaana the most intuitive and engaging music product  available. We’ve worked hard to improve a lot of things under the hood to make that happen - like  optimizing our recommendation algorithm, speeding up music playback, and improving our user  experience. 

The major metric, which tells us if we’re doing a good job, is retention - how many people who used  Gaana last month are still using it this month. And we’re happy to share that from May to Sep, we’ve  improved our monthly retention by 48%. 

Other metrics tell us the same thing. Today, our users listen to 36% more songs and spend more time  per day on Gaana than ever before, up 39% in the last 6 months.

The verdict is clear: Users love Gaana, more than any other streaming product

Retaining & Growing Users 

Our focus has been to ensure Gaana delivers a great experience.. And because of this, our growth  efficiency is higher than ever before. Over the last few months we have improved our marketing  efficiency (cost per net added user) by 31%. 

Making Gaana a healthy business 

Delivering a great musical experience to crores of Indians is exciting, but we’re also here to make a  healthy business. We’ve revamped our ad products to make them more effective. Increasing the share  of direct business allows us to actually reduce ad load. The net impact is that our ad revenue per user  (ARPU) has grown 135% in the last six months. 

I’ve been the CEO of Gaana for just four months, and I know we are just getting started. We have so  much more to offer, and you’ll continue to see exciting product innovations and of course great music  on Gaana in the months to come. Today, hundreds of million music lovers use Gaana. We’re building  one of the largest consumer media platforms in India. The party has just begun!  


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