UTI MF signs 'Contract' as creative partner!

Contract Advertising has won the creative mandate for UTI Mutual Fund (UTI MF). The business will be handled by Contract’s Mumbai office, which won the account over a multi-agency pitch.

UTI MF would be celebrating its golden jubilee in the month of February and have a series of activities planned throughout the year to commemorate the occasion. A pioneer in the Indian MF industry, UTI is one of the top players in the field with 9.59 million customers. They have a wide network of branches across India and also have offices in  London, Dubai and Singapore.

Commenting on awarding the business to Contract Advertising, UTI AMC’s Managing Director, Mr. Leo Puri said, “We are happy to appoint Contract Advertising as the lead creative agency of UTI. Contract Advertising has been chosen through a multi-agency evaluation process for its strategic thinking, consumer insight and experience across multiple categories.”

“This year, UTI will be celebrating its golden jubilee.  50 years marks a strong milestone in the history of UTI, an Institution which has been the pioneer in the wealth creation since 1964. As we look to accelerate our growth going forward, Contract Advertising will help us to create the brand salience.” Mr. Puri added

Contract will be putting together a 360 degree campaign for UTI MF across TV, Print, Radio, Out-Of-Home and Digital that will herald 50yrs of the UTI MF brand that has been in existence for five decades.

On winning the business, Rana Barua, COO, Contract India says, “We are extremely happy to partner with UTI MF. This gives us a fabulous opportunity to work with a legendary brand in a category that has great scope for gaining prominence in the current economic situation. Our partnership will also be focused at bringing back the relevance of sound investment in the life of the new-age consumers.”