UTI Mutual Fund with Network18 launches ‘India Invest Karo’ initiative

UTI Mutual Fund and Network18 launches ‘INDIA INVEST KARO’ powered by UTI Swatantra, a one-stop hub which aims to arm investors with knowledge to make more informed financial decision.

The campaign commenced on May 28^th where with India Invest Karo, UTI Mutual Fund and Network18 aim to reach out to the smartphone-savvy population using digital media. The focus of the campaign will be to empower the next-age investors in making wise investment decisions by providing the right information at the right time.

The mutual fund industry in India has witnessed transformative changes as more and more people are opting for mutual fund as their primary choice for wealth investment.

Mr. Imtaiyazur Rahman – CEO & Whole-Time Director, UTI AMC Ltd. in a conversation with Network18 said, “The AUM has grown from INR 22.85 lakh crore in Dec 2018 to INR 37.56 lakh crore in Mar 2022. The assets of the Indian Mutual Fund industry contributed approximately 16% to our GDP. These are very significant changes and developments in our industry.”

The objective of this initiative is to resolve complexities for retail investors and make their decision making process simpler. India Invest Karo also aims to reach out to a diverse group of individuals and make them financially aware through digital mediums. The campaign will be spread over a period of 6 months, where byte sized investor education content will be shared through a dedicated micro site in addition toNetwork18 and UTI Mutual Fund digital assets.

Mr. Rahman further added, “The purpose of our existence is to channelize and help investors realise their financial goal. We are highly committed to making India a financially literate nation.”

Speaking on the initiative, Mr. Puneet Singhvi – CEO   & President – Digital & Corporate Strategy, Network18 is happy to note that, “Information and aggregating experts who are able to impart the knowledge of the financial ecosystem has worked very well in terms of the audience traction that we see on our platform. An initiative like this goes even a step further in adding to the firepower that Network18 already puts together and with industry-leading partners like UTI Mutual Fund.”

With investors often getting trapped in dubious and fake financial information sources, the existence of a trustworthy and reliable knowledge source like Network18 becomes all the more important. The campaign endeavours to provide insightful, data-driven information in the form of stories that help the investors in managing financial portfolios effectively.

To summarise, India Invest Karo is a welcome initiative launched by UTI Mutual Fund and Network18 for mainstreaming financial literacy and is poised to be a game-changer in investor education, benefitting millions of investors.