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Utkarsh Small Finance Bank launches logo with brand line “Aapki Umeed Ka Khata”

With an aim to make a difference to a large section of people, the soon to be launched Utkarsh Small Finance Bank has unveiled its riveting brand logo today with the brand line “Aapki Umeed Ka Khata”. The logo artistically depicts the Hindi letter ‘U’ which stands for Utkarsh. Utkarsh also forms a silhouette of a bird which denotes flight, rising, moving ahead towards Utkarsh’s progress. Utkarsh has evolved over the years from being a leading financial institution to a trusted financial service provider with a strong commitment towards the mission of financial inclusion.

Utkarsh a trusted name in the micro finance industry, has significantly contributed towards socio economic change since its inception. As a newly licenced Small Finance Bank, it now promises to deliver smart, robust and efficient banking services to customers, meeting and exceeding their expectations. The brand Utkarsh continues to be a reliable, scalable and sustainable institution which is process centric, people oriented and backed with technology.

“It gives me great pleasure to launch our logo that captures the essence of Utkarsh’s ideology, legacy and the aspiration of our customers. We at Utkarsh are committed towards satisfying the hope and expectations of our valued customers by providing affordable & accessible banking services”, said Mr. Govind Singh, MD & CEO, Utkarsh Micro Finance Ltd.

Utkarsh Small Finance Bank has received in November 2016 the final licence from The Reserve Bank of India (RBI) to start operations as Small Finance Bank (SFB). The firm would start its banking operations in the first quarter of this calendar year.

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