UTV Action Launches corporate fantasy cricket tournament ' Balla Bol!
Based on the World Cup matches, Balla Bol has corporate officials register on the website www.dream11.com/utvaction and create their own cricket teams. The users are allocated a budget of Rs. 100 Cr in which they need to buy 11 players for their team as well as a 12th man. The deadline to create the online team is 30 minutes prior to the live match. The users are allocated points based on how their team players perform in real life matches.
Having witnessed an overwhelming response in the first two weeks since its launch, Balla Bol is all set to create a new benchmark for corporate tournaments. Breaking conventional norms, a surprise package of two women, Neha from Madison and Namita from Microchem are seen leading the fantasy cricket charts, which reinforce the fact that Balla Bol has cut across genders. Balla Bol is supported by a trade centric campaign comprising mailers, advertisements in leading trade magazines and an extensive LinkedIn campaign.
Speaking on this initiative, Harsh Jain, Founder & MD, Dream11.com, said, "Dream11.com is delighted to be associated with UTV Action in launching India's first Corporate Fantasy Cricket competition. We are very confident that by playing our Fantasy Cricket Game, UTV Action's partners will not only appreciate this innovate engagement exercise but also strengthen their ties with UTV Action."
Kunal Mukherjee, Head Marketing, UTV Action comments; "The channel has created this property keeping in mind the passion for cricket in our patrons. We have already seen a tremendous initial response and are sure to build on it with more enthusiasts getting hooked on to Balla Bol throughout the cricket season this year."
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