UTV Indiagames launches mobile game for 'I Hate Luv Storys'

With stunning visual elements and character animations, the mobile game takes all the luv-struck gamers into a virtual world of Jay and Simran where the gamer has to step into the shoes of Imran Khan a.k.a Jay and interact with Sonam Kapoor ' Simran and Sameer Dattani ' Raj for an exciting gaming experience.

Intuitive controls, slick adaption, high quality graphics, easy maneuverability are definite to prove to be a gamer's delight as they pave their way through four very engaging levels, all based on the events inspired from the movie.

Announcing the launch of the game, Samir Bangara, COO, UTV Indiagames said, "This movie has excellent pedigree coming from' Dharma and UTV Motion Pictures with a young star cast that our gaming audience identifies with. The romantic genre was also interesting as we see an increasing mix of women in our user base. The different game experiences including a racing game, ensure appeal across our target audience while keeping with the theme of the movie"

Adgully asked Bangara that the chances are, the four stages of the game which are being adapted from the story line of the movie will reveal the story of the film, on this he said "No it would not reveal the plot, we have kept that in mind as the very first thing. There are many folds in the movie that can be watched and which is not at all covered in these four stages of the game."

Regarding the marketing strategy of this game Bangara told Adgully, "This press conference is a part of the marketing strategy. We will do extensive print campaigns, we have identified many spots where youth can be touched upon and off-course radio will be an essential part of the plan. We will try to reach as many places possible, as the film is just two days away from its release." Bangara further adds that gaming is a Rs. 200 crore market and it is growing day by day, advertising with a few internet portals will also be a part of our marketing plan."

Talking about this association, Punit Malhotra, Director of I Hate Luv Storys said, "I Hate Luv Storys is a fun, young film made with a lot of heart. I am sure people will really like this gaming experience by Indiagames as its interactive, enjoyable and engaging."