UTV Partners with Izea to bring sponsoredtweet.co to India

IZEA Holdings, Inc. (IZEA:OTCBB), a world leader in social media sponsorships, today announced an exclusive partnership with UTV (BSE: 532619.BO, NSE: UTVSOF.NS) to bring their SponsoredTweets.com platform to India . UTV will leverage the platform to connect advertisers with IZEA's international celebrities such as Kim Kardashian, Diddy, Nick Cannon, Lindsay Lohan as well as create new monetization opportunities for the estimated 12 million Twitter users in India. UTV"s exclusive roster of Indian celebrities including Lara Dutta, Mahesh Bhupati, Anurag Kashyap, Rohan Bopanna, Neetu Chandra amongst others will join the site and soon be available for potential Twitter sponsorship opportunities.

UTV is India 's first integrated global media and entertainment company, operating India 's integrated movie studio, multiple television channels and a variety of digital content services.

"In just six months, UTV's ability to monetize digital rights for celebrities has become unparalleled across platforms, be it via voice, video, web and now social media. IZEA's SponsoredTweets.com is the ideal platform for advertisers, celebrities and users to connect and capitalize on their Twitter presence," said Sameer Pitalwalla,Sr. Vice President, Interactive ' UTV

Social media continues to see global growth with 1.5 billion visits to social networks per day. From 2010 to 2011 there was an 18% increase in Fortune Global 100 companies using Twitter. The largest growth was in Asia-Pacific corporate Twitter accounts, a 68% year over year increase.

"Social media is a global phenomenon. Our goal is to provide sponsorship opportunities to advertisers and social media publishers around the world," said Ted Murphy, IZEA Chief Executive Officer. "I am incredibly excited about our partnership with UTV. IZEA's technology coupled with UTV's expansive reach and celebrity roster can provide an incredible to advertisers and opens up a new market for our company.