UTV STARS becomes No.1 in Bollywood genre

A new leader is born! The recently launched "UTV STARS ' the official channel of Bollywood' which went on air on 19th August, 2011, has garnered a phenomenal response from audiences nationwide in a very short span of time. In just 4 weeks, UTV Stars has acquired No.1 spot in the Bollywood genre.

Within four weeks of its launch, the channel is ahead of its competition, in the Bollywood Entertainment genre with 23.5 GRPs (HSM 1MN+ 15-24), which makes it the leader in the genre as per the TAM data for Week 38. From the time of launch, the channel has enjoyed a robust audience loyalty (derived from the TSV measure) which is already 30% above competition, a fact that can be attributed to the superior content on the channel.

Commenting on the achievement, Nikhil Gandhi, Business Head, UTV Stars said: "We got the formula right & implemented it bang on. Right from the brand campaign to the shows, to the eclectic programming mix; we planned meticulously and were therefore confident of becoming leaders. The fact that we became no. 1 within 4 weeks is a testimony to that"!

The channel which is the 6th addition to UTV's bouquet of channels in the entertainment space has truly lived up to its unique positioning of being the only channel that is a Bollywood Insider, by successfully bridging the gap between the superstars and their fans.

With Preity Zinta hosting one of the prime shows of UTV Stars "Up Close and Personal' and fans getting to live a starry life on "Live my Life', UTV Stars has caught the viewers' fancy universally.