UTV Stars launches with an innovative "Red Carpet" activation across media agencies

Ever dreamt of walking the red carpet with the paparazzi capturing your every move? Always wanted to pose with the who's who of Bollywood? UTV Stars ' The official channel of Bollywood launches by giving trade patrons a grandiose experience of stardom with a unique red carpet activation wherein people not just walked the red carpet like a celebrity but also got themselves clicked alongside a renowned Bollywood star portrait. The activation was carried out by Pure Media and was spread over three days from 17th to 19th August across media agencies in Mumbai, Delhi and Bangalore

The activity marks the launch of UTV Stars ' The official channel of Bollywood, by giving trade patrons a true feel of the channel mantra which is Touch! Feel! Believe! The promotional activity let media agency personnel walk the surprise red carpet setup that awaited them in their offices, allowing them to pose against the backdrop of a celebrity with paparazzi capturing the starry moment.

The red carpet setup was placed at the entrance, lobby or reception of the office ensuring that no one misses this exciting opportunity. Not just that, UTV Stars preserved this moment forever by giving memorable takeaways of the pictures.

Speaking on the concept, Kunal Mukherjee, Marketing Head, UTV Stars says, "The channel is all about the Stars and how they connect with their fan which is the positioning of Touch. Feel. Believe. The activity was done as a surprise so that people can walk the red carpet and get their photograph taken in a paparazzi environment. "

"The idea was to create a surprise element for the people as soon as they enter the offices in the morning. They had no prior intimation of the activity and were hence very excited with the concept. Also the red carpet set up was placed at a key location like the main entrance of offices, wherein it could not be missed and has received a very good response from the agency personnel," said Ashish Chauhan, Revenue Director, Pure Media - India's First B2B Media Agency.