UTV to shut Bindass Movies

According to reports, to replace Bindass Movies, the company is launching UTV Action, a Hindi action movie channel that will target male audiences. The channel will be launched on January 1 and with the tagline 'Be Prepared.'

The new channel UTV action will be a paid channel and has been priced at Rs 10. The channel has already got the advertisers like Hindustan Unilever, Asian Paints, TVS Tyres and HCL computers.

UTV Action will showcase four original movies daily, including one Bollywood film. The channel, however, will predominantly air international movies dubbed in Hindi.