Value 360 Communications bags PR mandate of Shadowfax Technologies

Shadowfax Technologies, India’s leading on-demand tech-enabled instant logistics platform, has appointed New Delhi-based PR firm Value 360 Communications as its PR and brand communications partner. Value 360 Communications won the business following a multi-agency pitch. The agency will be responsible for planning and managing all PR-related activities for Shadowfax Technologies. 

Known for its gamut of innovative, tech-backed services, Shadowfax has been revolutionising the last-mile delivery space with over 1 lakh rider associates, delivering more than 1 million orders every day across 900+ cities pan India, powering more than 170 enterprise clients. Its partnership with Value 360 Communications will further enhance the brand’s visibility and reach across the country. 

Founded by IIT Delhi alumni Abhishek Bansal, Vaibhav Khandelwal, Praharsh Chandra, and Gaurav Jaithliya in 2015, Shadowfax is the only Indian B2B2C platform with capabilities to serve multiple end-customer categories, including food & grocery delivery, quick commerce, multi-city e-commerce fulfilment, and reverse logistics via a single platform. 

Kunal Kishore, Founder and Director of Value 360 Communications, said, “We are delighted that a rapidly growing, innovative platform like Shadowfax, which is transforming the hyperlocal and last-mile delivery segments across India, has chosen us to spearhead their brand and communications strategy. Working with a brand like Shadowfax, founded by a dynamic team of young, vibrant IIT Delhi graduates, will further add to our expansive logistics and mobility repertoire. We look forward to creating impactful, one-of-a-kind campaigns and delivering tangible results to help Shadowfax expand its reach and grow.”

“Value 360 has established itself as one of the leaders in the communications space by creating compelling brand narratives and devising unique, effective strategies. The agency has an in-depth understanding of the logistics space, and we have complete faith in its capabilities. More than a communications partner, we view Value 360 as an extension of our in-house communications team and are confident that this will be a value-add to our brand,” added Pawan Pandey, Chief Marketing Officer of Shadowfax.  

Having carved a unique niche in India in the PR and communications landscape and expanding its presence to Singapore, Value 360 Communications has won several accolades both in India and internationally. Most recently, the company was recognised as a Giant PR Consultancy at the India PR & Corporate Communications Awards 2021. With a 250+-strong team of experienced PR professionals, the agency currently manages a portfolio of nearly 200 brands in multiple sectors such as automobile, entertainment, lifestyle, logistics, fintech, education, travel and hospitality, mobility, etc.