Value 360 Communications onboards Supriti Misra as COO - Digital Business
With an aim to aggressively expand its digital footprint, Value 360 Communications, one of the fastest-growing PR and communications firms in India and Southeast Asia, today announced the appointment of Supriti Misra as its COO- Digital Business. The appointment of Supriti is in line with the agency’s vision to offer end-to-end branding solutions to its clients with a major focus on new-age digital campaigns.
With over 15 years of experience of working with leading advertising and media agencies, Supriti will spearhead the Digital Marketing vertical for the agency.
Prior to joining Value 360, Supriti has been associated with agencies like Pulp Strategy, Street Talk India, HS Advertising, and Kinetic Worldwide among others. During her stint with these organizations, she led the digital marketing campaigns for global giants like Microsoft, Michelin, Canon and HP. She has also offered branding solutions to start-up brands like Proburst, THINK GAS, Jiva Ayurveda and Alcobrew. Her advertising experience spans across the channels of ATL, BTL, and TTL, focusing largely on Digital Technology (website and mobile applications), Retail, OOH, and Event Management space. In her new role, Supriti will be directly reporting to the Founder-Director of Value 360, Kunal Kishore Sinha.
Value 360 Communications is firming up its strategy to offer data-driven marketing solutions to brands with creative storytelling on digital platforms. Supriti’s experience in driving creative, strategy and digital transformation for some of the world’s top brands will act as a force multiplier for the agency.
Speaking on her appointment, Kunal Kishore Sinha, Founder-Director, Value 360 Communications said, “Value 360 is at a crucial juncture today. While we continue to register strong growth in revenues, our aim is to take a big leap forward by transforming the agency into an integrated, branding solutions provider. We are happy to have someone of Supriti’s calibre joining us. Her experience in digital marketing will strengthen our service offering as we embark upon redefining the space of public relations in the country.”
Commenting on her new role, Supriti Misra, COO, Digital Business, Value 360 Communications said, “Digital is the future for all brands. A new-age agency like Value 360 is looking to change market dynamics by partnering clients in their journey of reaching out to consumers from the stage of conceptualizing to implementing branding solutions. I am glad to have joined Value 360 and look forward to establishing synergies between different verticals and working with the enthusiastic team of PR and marketing professionals.”
Value 360 Communications has crafted its unique niche within the country’s PR and communications landscape on the back of its integrated communications approach. The agency has won over 50 accolades and has emerged as the ‘Agency of the Year’ 4 times in the past.
Value 360 Communications is currently managing a portfolio of over 150 plus brands in sectors as diverse as hospitality, entertainment, lifestyle, travel, IT/ITeS, automotive, on-demand logistics, fintech, proptech, etc. It is headquartered in New Delhi and has principal offices in key regional centres such as Mumbai, Bangalore, Pune, Chandigarh, Chennai, and Hyderabad.