Valvoline launches its new TVC campaign
Valvoline Cummins Pvt. Ltd., the Original Engine Oil maker and a leading global lubricant manufacturer has always been at the forefront of innovation and research. The brand has introduced many industry-first products and unique campaigns to connect with its consumers. With the introduction of Champ 4T Fuel efficient, India’s first 8% more fuel efficient engine oil into the market, the brand has again come up with a power packed TVC #2000kmZyadaKaVaada.
The campaign film starts with the most customary question with regards to mileage ‘Kitna Deti Hai’ and gets an unbelievable response ‘2000 kms Se Bhi Zyada’. Valvoline has been eternally committed to easing the lives of its consumers with superior quality products backed by research and innovation. Realizing the economic aspects of daily commuting, the campaign is a testament to brand’s dedication in creating need specific products that brings major impact in their lives. The film ends with a promise to ride up to 2000 kms more in a year with its new Champ 4T Fuel Efficient engine oil. With 8% more fuel efficiency, an average daily rider who travels 60-70kms will be able to translate additional 2000km in 12 months.
The new TVC will be aired across India’s national and regional GEC & sports channels along with other social media platforms.
Commenting on the launch of the Campaign, Ms Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins India JV, said, “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years. The inspiration for this campaign has come from the most common question that a person asks with regards to mileage ‘Kitna Deti Hai’ and how we at Valvoline are constantly innovating to bring solutions like Champ 4T fuel efficient. India is moving forward, and we are determined to provide optimum solutions to fuel the ambitions of our bikers to help them with better mileage at an affordable price.”
On the curation of the film Mr. Shiveshwar Raj Singh, National Creative Head, Innocean Worldwide India said “The brief was to build a strong narrative around the Valvoline Champ 4T fuel efficiency innovation, a key benefit for cost-conscious customers who want to maximize mileage. It’s a slice of life ad where two strangers from similar background get talking. Here, two sales professionals get talking about their bikes and mileage. A typical setup which results in a quick banter which allows us to naturally segue into the product. The advantage of 8% extra mileage which Valvoline delivers is built into their conversation in a way that will surprise everybody. A relatable piece that will surely grab the target audience.”
Champ 4T fuel efficient is a high quality 4-stroke engine oil that meets the requirements of all leading motorcycles up to 125CC and suitable for all generation of bikes, old or new. With the help of Fuel Efficient Formula (FEF), the engine oil resists extreme heat and oil thickening for peak engine efficiency. It provides superior protection and performance for motorcycles under all operating conditions. With the launch of this product, the brand has also made FEF technology accessible to all.