Van Heusen launches new film promoting its Pocket Blazer

Van Heusen has launched a new film centered on its Pocket Blazer – a unique travel blazer that fits in a pocket-sized pouch without wrinkling.

The film shows a young man with his colleagues at an airport when they find out their flight is delayed. To pass time they start playing with what looks like a little pouch. When the announcement for their flight is made, we see the protagonist remove a blazer from the pouch and wears it.

Abhay Bahugune, COO, Van Heusen, commented, "Business travel is a booming sector in India and the young millennial seeks formal wear that truly complements his on-the-go lifestyle. Our wrinkle-free and light Pocket Blazer was conceived keeping this in mind. It is meant to give the wearer freedom and convenience, even as it looks sharp and fashion-forward. The film playfully brings alive these attributes with a simple yet surprising narrative.”

Mithila Saraf, Business Head, Famous Innovations, added, "We had a very innovative product to begin with and have brought it alive in a fun way. It takes forward the promise of convenience and comfort that was established with our Airport Collection campaign earlier this season. In an era of casualization of work wear, our aim is to keep infusing freshness in men's formals, and make the category aspirational for the young once again."

The film will air on Digital and in Cinemas.


Creative Agency: Famous Innovations

Director: Lloyd Baptista

Production House: Clapper Boy Films. 


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