banner image banner image
 

Varun Dhawan invites budding designers to be a part of 'Skybags Canvas Project S2'

Following the success of its first season, Skybags, the youth bags brand from VIP Industries, is back with Season 2 of ‘The Skybags Canvas Project’. The campaign is a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags from Skybags.

The campaign, which kicked off on April 29, 2016, allows contestants to upload their own designs and generate maximum ‘likes’ from their friends and followers on social media. The contest will conclude on May 31, 2016. Varun Dhawan, the brand ambassador of Skybags, and Vasant Dewaji, VP – Design and Development, VIP Industries, will personally review all the entries and select the best design. The winner’s design will feature on Skybags’ next bag collection and also be awarded a high-performance laptop, while the runner-up will win a hover board. Contestants are also in for a great ride as Skybags will give away a new backpack daily to the finest design entry of the day.

Announcing the launch of this campaign Varun Dhawan said, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own. The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”

Commenting on the marketing campaign Sudip Ghose, Vice President, VIP Industries, said, “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousand of design submissions and in Season 2 we are hoping to double the figures. As a brand we are always looking at ways to innovate and to offer something unique which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of the consumers and to offer a quality product.”

To participate, one has to simply log on to https://www.skybags.co.in/ and submit their designs. They can ask friends and family to vote for their design. This project will see intense promotion on social media platforms, heavy footfall areas like malls, design institutes, colleges. 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing