Vedobroto Roy & Deepak Singh join Dentsu Comm. as ECDs

Dentsu Communications has hired Vedobroto Roy and Deepak Singh as ECDs and Creative Heads for their Mumbai office. Vedobroto Roy was previously working with Leo Burnett, Dhaka while Deepak Singh has joined Dentsu Communications from DDB Mudra, Mumbai.

Vedobroto started his career at Ogilvy Mumbai, joined JWT Delhi later and then went to Cheil Communications, Delhi. Next, he worked for Leo-Burnett, Dhaka. For the past 12-13 years, Vedobroto has worked on prestigious brands that include Pepsi and Samsung, across agencies and geographies. Apart from working on Brand Pepsi, his team headed by him re-launched 7 UP and Tropicana.

He also had a short entrepreneurial stint at Mumbai, where he created brands like iBall and YOU Broadband. Apart from his work being thoroughly effective, (His work to launch Samsung Guru, Metro and Samsung Frrrunch Refrigerator range were well talked about and helped the brand scorch the market share graphs) he is also well recognized for winning at all the major creative award platforms in the country and at international platforms like Cannes, One-Show, The New York Festival, etc.

Deepak Singh is one of the most awarded creative guys in recent times. Apart from his mainline responsibilities at DDB Mudra, Mumbai, where he worked on Philips, Electrolux, Emirates, World Wide Media Group, he was one of the key driving force for the creative awards’ success of DDB Mudra in 2010 and 2011. So far he has won more than 300 awards at Cannes, One- Show, Ad-fest, CLIO, Spikes, Abbys, etc.

Deepak has also worked on creative leadership roles at DDB Mudra Bangalore and Delhi offices, where he worked on brands like UB Group, Peter England, Planet Fashion and BATA, to name a few. Before DDB Mudra, Deepak worked with Leo Burnett, Grey, McCann, etc, working on brands like Vimal, Suzlon, Parle, Kinetic, Bajaj.

Welcoming them on board, Arijit Ray, CEO Dentsu Communications, said, “I am really glad to have Vedobroto and Deepak on board. Both Deepak and Ved bring to the table the perfect combination of talent and the right attitude to provide leadership and transform the creative product  and culture to the next level. Both of them are highly accomplished Creative Directors. I am sure with their capabilities, they will help build and accelerate the momentum and impetus that has been set forth.”

Soumitra Karnik, National Creative Director, Dentsu India Group, said, “Both Vedobroto and Deepak have joined our team at a very exciting phase of turning Dentsu into a creative powerhouse. And we are extremely aggressive and focused about this objective we have set for ourselves. Individually both are world class talents and together as a team, I have absolutely no doubt that they will be magical”.

Deepak Singh ECD, Dentsu Communications, Mumbai, said, “I am eager and rearing to go. The opportunity is really challenging and exciting at the same time and I am looking forward to working with Ved and the team."

Vedobroto Roy, ECD, Dentsu Communications, Mumbai, said, “In their search for next level of creative leadership at Mumbai, Dentsu somehow found me suitable for the role. My focus along with my partner in crime, Deepak Singh, would be on helping the organization achieve their new creative mandates while nurturing the relationship with the existing clients and developing their business objectives as creatively as possible.”

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