Ventes Avenues announces distribution agreement with Adsquare

Ventes Avenues, a Mobile AdTech company specializing in Mobile Performance, Branding, Technology, and Audience Solutions, announced an agreement with Adsquare, the Audience and Location Intelligence Company, for the distribution of Adsquare’s data-driven solutions. Under this agreement, Ventes Avenues will become the exclusive distributor of Adsquare’s Footfall Measurement solution to media buyers in India, Indonesia, and Vietnam through the Meta and Google DV360 platforms.
Footfall Measurement is Adsquare’s solution for store visit attribution, which empowers advertisers to understand the success of their campaigns. Activated along with digital media campaigns, advertisers can optimise budgets towards the best-performing setup in real time and, therefore, achieve the highest return on their advertising spend.

Adsquare’s visit-matching methodology overlays signals from users that have been exposed to an ad on 2D polygons representing buildings to identify visits to relevant stores. Adsquare draws the underlying movement data from a wide variety of location-enabled mobile applications. As users provide consent for this data to be shared via the corresponding consent mechanisms in place, the approach complies with the existing privacy regulations and is fully privacy safe.
Nicolas Mear, General Manager APAC, says: "As markets have recovered from the global pandemic, brands are now more focused on direct response tactics. Adsquare’s Footfall Measurement is available with major advertising platforms such as Meta or Google Marketing Platform and helps marketers to improve their campaign effectiveness considerably by relying on an independent, 3^rd party measurement partner. With their deep understanding of the digital marketing industry, we are very delighted to have Ventes Avenues as our trusted partner while rolling out our innovative measurement technologies to more markets globally."

Niloufer Dundh, Founder & CEO of Ventes Avenues, comments: "At Ventes Avenues, our relentless focus on constant innovation and establishing industry benchmarks has empowered us to become a leading Mobile AdTech company in India. It is our earnest endeavour to find bespoke technology solutions that are relevant and helpful to advertisers to enhance and optimise their digital campaigns. With Adsquare, advertisers can measure their campaign success beyond traditional KPIs. Analysing foot traffic to relevant stores is an important KPI to measure, as it helps advertisers to optimise their spend. It is also a seamless addition within advertisers’ preferred media buying platforms and therefore actionable immediately without much effort. We are delighted to partner with Adsquare in India, Indonesia & Vietnam and look forward to helping brands connect people and places in a privacy-first world.”