VI Thanks Friends Who Made It Happen

Friendship Day is a cluttered occasion on social media. Each year, brands across categories, jump on the bandwagon and share generic friendship wishes on their handles. 

This year, Vi decided to do something different. In these tough times of pandemic and lockdown many brands helped us get through– they were our friends in it all. So, we decided to wish these FRIENDS so friendship day. 

The idea not only helped the brand standout against the plethora of Friendship Day messages on social media, but also drove some warm interactions with brands or as Vi fondly calls them – our friends.