Viaan Industries Ltd ties up with Eros International for a game development deal

Viaan Industries Ltd (BSE Scrip Code : 537524), a popular gaming company started by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra has entered in to a game development deal with Eros International a leading global company in the Indian film entertainment industry.

The Company will develop an arcade game for Eros’s Trinity Pictures first franchise- SNIFF directed by Amole Gupte.

A first for any Bollywood film, an arcade game for the spy-superhero film Sniff directed by Amole Gupte, will be developed by Viaan Studios (A division of Viaan Industries), leading AAA game developers. Eros will reserve full rights to exploit, publish and market the game especially designed for the film, slated to release on May 5, 2017.

Commenting on this unique venture, Raj Kundra, Viaan Industries Ltd added, “Eros has always been a gamechanger in the industry and we are happy to partner with the studio to develop this unique arcade game that we hope will not only entertain but leave an indelible mark in the minds of gamers across the country”.

Ajit Thakur, CEO, Trinity Pictures said, “This exclusive arcade game is a natural progression towards delivering on our promise of building true franchises in India. We see good potential in Viaan Studios developing this customized arcade game, and not just another mobile game, which can be enjoyed by kids and adults alike. We will be soon launching the Sniff game for our audiences to experience the film’s characters and their exploits”.