Viacom 18 launches AAPKA COLORS in Canada; New channel to be distributed through ATN

Viacom 18 Media Pvt. Ltd, an equal joint venture between Viacom Inc. (NASDAQ: VIA, VIAB) and Network18, today announced the launch of its flagship channel, AAPKA COLORS in Canada. The channel will be distributed through Asian Television Network International Limited (ATN) (TSX-SAT), Canada's largest South Asian Broadcaster on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto & Montreal.

Starting immediately, ATN subscribers can tune in to AAPKA COLORS (Channel 690 on Rogers and Channel 790 on Bell Vibe TV), which is among the top two Hindi general entertainment channels in India. Viewers can look forward to captivating drama series, blockbuster Bollywood films, starstudded variety programs and nailbiting reality shows on one of the mostwatched channels from India, filled with the best and latest in Hindi entertainment Moreover, subscribers will now be able to enjoy popular shows like the long-running drama Balika Vadhu, Sasural Simar Ka, Phulwa, Uttaran& Fear Factor - Khatron Ke Khiladi amongst others at the same time as viewers in India.

Dr. Shan Chandrasekar, President and CEO, ATN said "We are delighted to have Viacom18 Media Pvt. Ltd as a programming partner, and to share this outstanding channel AAPKA COLORS, with its compelling content across Canada."