Viacom18 channel brands go back to their roots this Parents Day

The world gets emotional when it comes to one’s parents. Hence, occasions like Mothers Day, Fathers Day and Parents Day become special celebrations of the bond between parents and children. Parents Day this year, celebrated just a few days ago, saw Viacom18 Network come up with a unique Twitter activity. 

While the world thanked their parents and expressed their love for the two most important persons in their lives, the various channels under the Viacom18 Network thanked their parent network instead! 

Colors, Colors Infinity, Colors Gujarati, MTV India, MTV Beats, VH1 India, Nickelodeon India, Comedy Central, Voot and Viacom18 Movies all came out with messages on Twitter acknowledging their roots and thanking Viacom18 Network for being a stronghold and supporting them in every aspect. 

This quirky and novel way of celebrating the channel brands’ broadcasting lineage won many admirers on social media and helped create an even stronger brand equity for Viacom18. Here’s to more such creativity in communication!

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