Viacom18 Consumer Products launch FLYP@MTV Café
Funbars Hospitality Pvt. Ltd and Viacom18 Consumer Products, the consumer products arm of Viacom18 are all set to extend its iconic line of MTV themed cafes - FLYP@MTV Café at Kamala Mills in Mumbai. FLYP@MTV Café that made its introduction globally by opening in New Delhi will now be heating up the Mumbai culinary scene with a unique food concept curated and conceptualised by Celebrity Chef Ranveer Brar, Culinary Director at Funbars Hospitality Pvt. Ltd which combines global trends with a distinctly Mumbai flavour.
With a clear vision of creating an experience for the customers, Funbars Hospitality Pvt Ltd has ensured a space with loads of quirk and elements of fun. FLYP@MTV Café is known for providing patrons the opportunity to actually experience MTV in its entirety and interact with it through engaging touch points at the café, specially curated entertainment and an exclusive menu. A unique facet of the café is that it is an exclusive place to work during the day which FLYPS into a fun place at night. The interiors are quirky yet soothing with colourful installations all around the cafe. One of the most unique facts about the place is that there will be lots of live entertainment, gigs, workshops and lots more, paving way for newer talent, along with existing artists. With elements like cars, cassettes, hypnotic illusion art, neon signages, quirky tiled passages, wings made of musical instruments & insane speakers installation at the entrance, FLYP@MTV Café exhibits the madness of MTV.
Putting together a menu with global and local trends, Celebrity Chef Ranveer Brar has curated a delightful menu with dishes like Hindustani Scotch Egg, which is hard boiled eggs coated with spicy lamb paste, Bubble and Squeek, your essential British pub food, Chicken Gochujang Tikka, comprising of fermented Korean chilli paste and chicken, Galauti Kebab with Pita Paratha, Coffee Chicken Wings, Pork Belly Ramen and so on. The menu also boasts of crispy burgers to flavourful pizzas and Asian one bowl meals to choose from. The bar menu is carefully designed to suit your taste buds to some of the quirkiest cocktails like #Coffeeholicsanonymous, The Cold Toddy, Tall Dark and Irish, Swadee-Khaa, M for Mexican: M for Mumbai to name a few.
Jasmeet Marwah, Chairman at Funbars Hospitality Pvt. Ltd. added, Our vision is to create an experience for the customers by building communities, driving culture, curating events and entertainment for anyone and everyone. The fundamental thought of coming up with a space like Flyp@MTV café was to create a platform essentially for the youth. Beginning from promoting fresh talent on the stage from music, comedy, dance genres to brining the best artists of the country, eventually, giving the audience a chance to witness a new form of entertainment every time they choose to visit the café. With Chef Ranveer Brar on board, we were positive that the menu is going to be class apart; adding to it was the technology enhanced space. Our aim is to make FLYP@MTV Café a cult hangout destination across the country, starting with Delhi, second instalment in Chandigarh and now in Mumbai. FLYP@MTV Café is sure to capture the attention of the youth in Mumbai for it is not just another Café but it’s an experience.”
Speaking on the launch Raj Nayak, COO, Viacom18 said, “MTV is an iconic brand that reaches out to the youth through multiple touchpoints – be it on air, on line, through events or through MTV branded products which carry a certain brag value to them. With the launch of FLYP@MTV in Delhi two years ago, we also created a destination where young people could experience every aspect of MTV in all its glory. After tasting immense success in the capital city, we believe it is now the right time for us to bring this extremely popular youth destination to the city of Mumbai to give Mumbaikars a taste of FLYP@MTV. It’s not just a party destination or YET another ‘concept’ café. What FLYP@MTV provides is a holistic MTV experience which can be experienced through the décor, the food, the drinks and of course, through the impeccably designed events and gigs. It’s fresh, it’s exciting, it’s irreverent and a place you’ll want to see and want to be seen at!”
Announcing the launch of the café in Mumbai Saugato Bhowmik, Head, Consumer Products and Integrated Network Solutions, Viacom18 said, “When we launched FLYP@MTV Café in Delhi two years ago, we knew our fans were going to enjoy the space but what excited us even more was that people appreciated us not only for the unique MTV aspects of the café but for the specially curated food and drinks menu as well. Now with a menu which has a unique Mumbaiya twist, with a good dollop of global fusion specially curated by star chef Ranveer Brar in combination with the best and the latest from the world of music and entertainment live at the café, FLYP@MTV Café is sure to become the default destination for lovers of good food and those looking forward to having a good time in Mumbai!”
FLYP@MTV Cafe is India's one of its kind space that brings elements of F&B, retail, entertainment, work culture, creativity and community of like-minded people under one versatile and dynamic space that promotes contemporary youth culture. It is an event-centric space/cafe which promotes the idea of community building through a variety of activations based on food, drinks & music. The café is growing rapidly with 3 locations up and running followed by 6 more cafes to be operational by the end of next year in cities like Hyderabad, Noida, Kolkata, Bangalore, Gurgaon, Pune, etc.
Come on and GORGE. GULP. GROOVE. At FLYP@MTV Café at Kamala Mills Mumbai – Doors open on 27th October 2017!