Viacom18 expands channel offerings in Kannada regional market
Viacom18 has announced plans to launch a new Kannada movie channel called Colors Kannada Cinema. The pay channel will be priced at Rs 1 following the latest tariff order. After their Hindi GEC, it is Colors Kannada that has about 8-10% of their viewer share and comprises their second largest audience base. According to the Broadcast India 2018 survey report, 95% of homes in the South have a TV. The report states that the number of TV-owning individuals in the 5 south states: Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, and Kerala is 259 million, up 8% from 2016.
Currently, the only players inhabiting the Kannada movie genre are Sun TV Network’s Udaya Movies, Star India’s Star Suvarna Plus, and Public Movies, which launched in February this year.