Viacom18’s Ranjit Phatak joins Red FM as National Programming Head
Red FM has brought on board Ranjit Phatak as National Programming Head. Phatak , who was leading the creative and strategic vision of MTV programming at Viacom18, will now lead the programming for the Red FM network, based out of Mumbai.
Pathak comes with an experience of more than 16 years in the programming industry. He has been the programming lead for some of the top shows like MTV Love School, MTV Bakra, Roadies season 7, Emotional Atyachaar, and Big Switch, among others.
Commenting on the new hire in the leadership team, Nisha Narayanan, COO, Red FM, said, “Ranjit has had an illustrious career in the television industry. Having worked on brands like MTV and Bindaas, his vast knowledge and experience about the variety of audience, specifically the youth, will act as a major catalyst in amplifying our Bajaate Raho proposition through interesting, innovating and youthful content on air. We aim to push the envelope further with his induction to the team.”
On joining the FM player, Phatak said, “I am very excited to join Red FM. For me, this also acts as a platform of change, moving from a TV background to Radio, where I feel there is a huge potential for this media. As for contributing to Red FM’s programming, I plan to stick to the basics of Bajaate Raho and build from that.”