Viacom18 starts a conversation on Twitter on #LetsBinge
While we are all holed at our homes, observing social distancing, Viacom18 realized that our brands were too. Since most of us are looking at binging something every now and then, we thought why not get our brands to say what's the best they have to offer. To beat the Monday Blues, from home, something that had never happened before happened. Our brands started talking to each other using #LetsBinge. Led by the mother brand, Viacom18, all the other brands followed. From COLORS that encouraged binge watching on VOOT to VOOT that asked MTV India to help it choose between COLORS and MTV shows, to MTV and Vh1 providing music to the background and much more. The banter didn't leave Viacom18 Motion Pictures or any of our regional channels behind. All in all, it became a long banter chain between Viacom18's channels- whether on air or digital, Hindi or kids or English entertainment, movies or the regional cluster. Quite a fun Monday in times of social distancing, we must say.